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Online Branding: Internet Branding Tips

What Branding is Not

• Your logo
• Your name
• Your site colors
• Your autorespoders
• The way you answer emails
• Your page copy
• How available you are

What is Branding?

There are tons of articles and experts on branding. No matter how complex or simple you want to explain it, there are a ton of factors involved with online branding.

The reason I said the above things are not branding is because there is no single element that defines your brand. It is the overall customer satisfaction and customer experience which defines your brand.

Why Branding Online is Important

People without brand need to continually work hard to find new customers. They need to spend resources to acquire each and every customer.

Online Marketing: Effective Use of Social Networks

The internet is just a big social network.

People with brand have repeat customers and other people doing the marketing for them. Once you figure out how to get others to spread the word about how good you are without you asking then you have won.

Cheap Price is NOT a Legitimate Brand Angle

"Lowering your price without doing anything else is a game for desperate people lacking in imagination." - Seth Godin, p. 143 of Free Prize Inside.

Price, especially if you live in the United States, is not a legitimate business angle for most websites. There are people overseas who have lower living standards and an economy far weaker than ours. They can sometimes work a month on the wages you need to keep going each day.

Competing exclusively based on price is dumb.

Online Branding Articles

• Online Branding by a Schmuck
• Branding a Directory
• Generic Dot Com Type Businesses & Brand (external article by John Scott)

Branding Books & Branding Resources

• The Revenge of Brand X (Rob Frankel's awesome book about branding)
• Frankel's Free Clinic - free weekly web based Q & A with my favorite branding expert.