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SEO Articles by Category (by Aaron Wall)

articles organized by date (newest on top)

Choosing an SEO

• Making the Web a Worse Place by Working for Bad SEO Clients - another article about why most SEO clients are not worth working for
• Ethical SEO XVII - Learn all about marketing ethical SEO practices.
• Why Many People Buy Shitty SEO Services - Explains common customer problems and why many customers miss out on working with good SEOs.
• Why SEMPO Does Not Work - Explains some of the problems associated with SEMPO.
• SEO & Internet Marketing: Land of the Middle Man - Learn how most SEOs and internet marketers are usually nothing more than a middle man.
• Delusional Search Engine Optimization & SEO Tips - Explains why some of the "best SEO's" may not be the best.
• Spotting Suspect SEO Firms - Easy pointers which show how to tell if an SEO is working for or against you.
• 6 Tips for Choosing an SEO Company - how to find the right guy for the job.
• The SEO Vent - Affiliate programs are not SEO jobs. Some SEOs may work with them, but they are not one and the same.

Google

• PageRank: a True Commodity - Article discusses why PageRank is no longer as important as it was in the past.
• Google Update Austin: Keeping Your Hotel Full - Helps to explain how local sites can compete with global superpowers.
• Google Update Austin: Google Update Florida Again - Comparison between Google Upate Austin and Google Update Florida.
• Google Sells Christmas Part 2 - Part two to my article about Google Update Florida.
• Google Sells Christmas - The article which made me more popular than I should be :)
• Evaluating Search Engine Marketing Results - Side by side comparison of the search engine results on Inktomi and Google for "search engine marketing."
• Inktomi vs Google - Comparison between the two search engines showing how to optimize for both engines.

Yahoo!

• Yahoo Content Acquisition Program - see the many sides to the new Yahoo! Search.

SEO and Technical Stuff

• Quality Links Equal Profit
• Why Automated Internet Marketing Systems, Tools, Software, & Link Building Networks & Schemes, etc are all Garbage
• TrustRank & the Company You Keep - article about TrustRank and how many low quality links from sites with negative trust scores may hurt your link building strategy.
• Being of Social Significance - article talking about how search engines have sliding scales for enforcing their guidelines.
• Doing SEO in a Vacuum - Article discusses how many people overly focus on the day to day search results and do not place adequate emphasis on brand development.
• Should I Sell Viagra and Casino Links? - Article looks at why longterm it may not make sense to sell links to off topic websites.
• The SEO Tragedy of the Commons - article explains how the World Wide Web and SEO secrets overlap with the Tragedy of the Commons.
• Mesothelioma: Greed, Cancer & Profits - article talks about my SEO experiences with mesothelioma.
• The All-Powerful-Link Myth - Many webmasters believe they need a few extremely high PageRank links to boost their search engine rankings. Learn why some high power links may not be a wise investment.
• Political Search Engine Marketing - article talks about how politicians can market to targeted voters using Google AdWords for 5 cents a click.
• PageRank: a True Commodity - Article discusses why PageRank is no longer as important as it was in the past.
• Why Build a Niche Website? - Three really good reasons why niche websites typically outperform larger websites.
• Domain Names and Anchor Text - Learn how properly naming your domain can give you a considerable search engine ranking advantage over your competitors.
• Website Submission: Just the Facts - learn where & how to submit your site.
• Delusional Search Engine Optimization & SEO Tips - Explains why some of the "best SEO's" may not be the best.
• Free SEO Software: SEO on a Shoe String Budget - Offers a list of absolutely free SEO software for use by amatures and pros alike.
• Google Sells Christmas Part 2 - Part two to my article about Google Update Florida.
• Reverse Engineering Search Algorithms - Why reverse engineering search engine algorithms is usually a waste of time.
• Google Sells Christmas - The article which made me more popular than I should be :)
• Evaluating Search Engine Marketing Results - Side by side comparison of the search engine results on Inktomi and Google for "search engine marketing."
• Inktomi vs Google - Comparison between the two search engines showing how to optimize for both engines.

Online Branding

• Why Build a Niche Website? - Three really good reasons why niche websites typically outperform larger websites.
• Domain Names and Anchor Text - Learn how properly naming your domain can give you a considerable search engine ranking advantage over your competitors.
• Branding a Directory - Tips to help you brand your directory.
• Online Branding by a Schmuck - Branding tips from me, and a candy bar...take a peak!
• Debunking the Dashed Domain Discussion - Learn how dashed domains hurt your branding and offer little to no help in search results.

Generating Revenue

• Should I Sell Viagra and Casino Links? - Article looks at why longterm it may not make sense to sell links to off topic websites.
• Mesothelioma: Greed, Cancer & Profits - article talks about my SEO experiences with mesothelioma.
• Why Build a Niche Website? - Three really good reasons why niche websites typically outperform larger websites.
• Writing a Book Report for Money - see how to generate revenue reading books.
• Google Cash Review - Review of the ebook by the same name. This product is primarily aimed at affiliate marketing.
• Review of Google AdSense - I am biased toward Google AdSense. Want to know why?
• Building Value on The Web - Learn some of the steps which will help you build value on the web.

Link Building

• TrustRank & the Company You Keep - article about TrustRank and how many low quality links from sites with negative trust scores may hurt your link building strategy.
• Determing the Value of Links from Link Renting - article helps the reader determine what links are worth.
• Interview of Patrick Gavin - Interview of Patrick Gavin of Text-Link-Ads. He is one of the most well known link brokers on the market.
• The All-Powerful-Link Myth - Many webmasters believe they need a few extremely high PageRank links to boost their search engine rankings. Learn why some high power links may not be a wise investment.
• Why Build a Niche Website? - Three really good reasons why niche websites typically outperform larger websites.
• Domain Names and Anchor Text - Learn how properly naming your domain can give you a considerable search engine ranking advantage over your competitors.
• Website Submission: Just the Facts - learn where & how to submit your site.
• The Missing Link: Selling the Link - learn how to make it easier for webmasters to want to link to your site.
• Building Value on The Web - Learn some of the steps which will help you build value on the web.
• Local Community Link Structure - What is local rank? What is a link network? Answers inside.

Domains & Hosting

• Domain Names and Anchor Text - Learn how properly naming your domain can give you a considerable search engine ranking advantage over your competitors.
• The Cost of Free Hosting - see how free hosting may end up costing you a ton of money.
• Hosting vs Domain Registration - These two are not the same thing. Learn why it may be a bad idea to use either for the wrong purpose.
• Debunking the Dashed Domain Discussion - Learn how dashed domains hurt your branding and offer little to no help in search results.

Blogs

• Why Search Engines Love Blogs - Learn why blogs are so popular in the eyes of search engines.
• Why Every Webmaster Should Own a Blog - See how using a blog can help nearly all aspects of your business.

Directories

• Interview of BOTW
• Shawn Walters - Interview of the owner of Uncover the Net.
• Low Quality Directories - Examples of directories not worth investing into.
• Bruce Stone Interview - Interview of the creator of Wow Directory.
• Branding a Directory - Tips to help you brand your directory.
• The Strugles of a Directory - View the financial struggles directories must face.

Social Networking

• Interview of Hjalmar Gislason - (owner of Spurl bookmarking software)
• Why Build a Niche Website? - Three really good reasons why niche websites typically outperform larger websites.
• Using the Internet to Change Social Policy - See how some people have used the internet to help change social policy.
• The Problems With Search Engine Personalization - Why will personalization of search erode democracy?
• Local Community Link Structure - What is local rank? What is a link network? Answers inside.

Interviews

• Lee Odden interview
• Interview of BOTW
• Interview of Andy Hagans - a link builder, SEO, and blog networker
• Interview of Matt Cutts - a well known Google software engineer
• Interview of Eurotrash - an information architect & political blogger
• Interview of Jason Lexell - a web marketing guru
• Interview of Lots0 - a well known SEO veteran
• Interview of Frank Watson - founder of Smart Keywords, also known as AussieWebmaster
• Interview of Nick Wilson - founder of Threadwatch
• Interview of Jim Boykin - founder of WeBuildPages.
• Interview of Jason Duke - founder of StrangeLogic.
• Interview of Peter Da Vanzo - writer of Search Engine Blog and guru of search.
• Interview of Dan Thies - tips on running an SEO firm and doing keyword research.
• Interview of NFFC - NFFC is, in a word, killer. you should read this.
• Interview of David Naylor - Dave is a popular SEO & runs a blog about search at DavidNaylor.co.uk
• Interview of Shawn Hogan - Interview of the founder of Digital Point Solutions.
• Shawn Walters - Interview of the owner of Uncover the Net.
• Interview of Patrick Gavin - Interview of Patrick Gavin of Text-Link-Ads. He is one of the most well known link brokers on the market.
• Interview of Hjalmar Gislason - (owner of Spurl bookmarking software)
• Bruce Stone Interview - Interview of the creator of Wow Directory.

Opinion

• SEO & Liquidity Theory - article about market liquitity theory and how it relates to SEO.
• Being of Social Significance - article talking about how search engines have sliding scales for enforcing their guidelines.
• Echo Chambers - Article talks about learning and how the web is a big echo chamber.
• Keeping Ideas to Yourself - article explains why webmasters should create hard to reproduce unique value propositions.
• Should I Sell Viagra and Casino Links? - Article looks at why longterm it may not make sense to sell links to off topic websites.
• The SEO Tragedy of the Commons - article explains how the World Wide Web and SEO secrets overlap with the Tragedy of the Commons.
• Mesothelioma: Greed, Cancer & Profits - article talks about my SEO experiences with mesothelioma.
• Be the Best - An article which encourages people working from their strengths to help them make the best websites.
• Political Search Engine Marketing - article talks about how politicians can market to targeted voters using Google AdWords for 5 cents a click.
• SEO & Internet Marketing: Land of the Middle Man - Learn how most SEOs and internet marketers are usually nothing more than a middle man.
• SEO vs PPC: Seth Godin is Completely Wrong! - Recently Seth Godin spoke out about why he did not believe in SEO. See why Seth is wrong.
• Why Build a Niche Website? - Three really good reasons why niche websites typically outperform larger websites.
• What is Quality Content - my stab at the answer to this question.
• Keeping Customers - tips to help you keep your customers coming back.
• Janet Jackson & Search Engine Marketing - How do they relate?
• The Problems With Search Engine Personalization - Why will personalization of search erode society?
• Changing with the Web - example of how the internet can help people change.
• Predictions for 2004 - What I think will happen in the search world in the year 2004.
• SEO Forums Reviewed - My biased or unbiased review of SEO forums...
• Death Before Birth - The Life Cycle of a Search Engine - My first and most fun artice which came out right as Google was going through Update Florida. Speaks of the hardships a large scale search engine faces.

- by Aaron Wall, owner of Search Marketing Info

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