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Search Engine Marketing Newsletter

This it the home of the archives of Above The Fold, my search engine marketing newsletter.

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Above The Fold Articles

Article Archives

ABOVE the FOLD Vol. 1 issue 4.

sections:

tool of the week *** book of the week ***what would you like ***around the web: The Answer to the algorithm*** random funny

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Tool of the Week:

Your friends...ask them for feedback on your website!

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Book of the Week: Persuasive Online Copywriting: How to Take Your Words to the Bank

This book seems entirely appropriate to cover. The concept of CUSTOMER CONVERSION MARKETING is extremely important as many of us have recently lost a free lunch Google has been providing us for years. In this book they cover various ideas around consumer centric design. The best part of this book is that it covers each of its topics in small succinct chapters which are readily available for future reference.

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What Would You Like

This newsletter will only be good if I can offer what you are interested in. Please send your SEO questions or any ideas you have for things I should put in here.
mailto:aaron@search-marketing.info

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Around the Web (news)

I still have been getting tons and tons of phone calls and feedback about the articles I wrote. I could not possibly work for all the people who call (and still do be able to do a good job). I have been focusing primarily on giving phone consultations as it allows me to expand my reach beyond the work that I am limited in doing by time.

As I have talked to people I have frequently been asking "what is this page for?" Often times people have a page showing 2, 3, or 4 options which they want the user to choose from. Some of these pages are specifically written for search engines andhide an awfully good looking site with an extremely awful looking cover.
One less choice is one less click to checkout. Look in your site logs to determine which option is most profitable or which option most people want. There have been tons of case studies done all over the web showing how this improves conversion rates. The option which is most frequently chosen (or most profitable) should be targeted to your primary audience.

instead of a page being

Choose:
a b
c d

frequently it is better to pull that intermittent page out and make it

A bla bla A bla
smaller text or buttons (also available b, c, d)

A bla bla bla
more content

A B C & D can be different products, display types, just about anything. This concept works on almost anything to improve your site. By providing a more compelling page it helps you logarithmically. Not only will your conversion rates shoot up, but also you will find that it becomes more appealing for others to link into your content as it looks more professional and more well organized. These additional links are a means to an end as they will help improve your search engine rankings :)

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Random happening of the Week - please laugh

my car broke - still not sure what's wrong - but am very much afraid :(
thus an unexpectedly late newsletter appears before your eyes

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