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WordTracker - keyword suggestonPay Per Click Search Engines
Why Pay Per Click Search Engines are Good
- Cheap business investment: Pay per click search engines allow you to quickly test a business model without needing to fully invest in the idea.
- Fast feedback loops: Pay per click search engines provide fast feedback loops. Google AdWords accounts can be online in less than 5 minutes and providing you customers in less than 10.
- Extreme targeting: You get to target exactly what search phrases you are interested in. You also can target location and time of day with some engines.
- ROI tracking: Many pay per click search engines include free tracking software with their ads. In addition many third party software vendors. You can track every cent you spend.
- User initiates commerce: Like other forms of search engine marketing it is still the user who initiates the commerce.
Free Pay Per Click Search Engine Secrets Report
I created a free PPC secrets ebook because I did not think there was an adequate good and free guide to PPC available on the web.
There is no hard sales pitch, just good free info. It is a PDF so you need the Adobe Reader to view it. It is about 20 pages. Download your free copy today.
Some of the pages on this site may get dated over time, but that report is constantly kept up to date.
Why Large Pay Per Click Search Engines are Best
Weighing the options, it usually turns out that the larger pay per click search engines more than justify their click prices. Some of them offer tools such as:
-
geotargeting
- tracking
- Google AdWords offers bid price based on click through rate (saves money for good ads)
- more reliable traffic
- faster feedback loops
- easier account management
- usually less worries about fraud
Comparing Various Pay Per Click Search Engines
- Large price per click search engines
Overture & Google Adwords.
- Advantages:
- Broadest distribution & features.
- Most reliable traffic streams.
- Fastest feedback loops.
- Ease of maintenance.
- Disadvantages:
- Highest click prices.
- Advantages:
- Mid Size pay per click search
engines FindWhat, Kanoodle, Enhance Interactive, Search123,
GoClick, LookSmart, SearchFeed, etc.
- Advantages:
- Cheaper click prices.
- May work on some keywords that are prohibitively expensive on Overture or Google AdWords.
- Many Meta search engines and portals mix pay per click search listings in their search results. often times these are from second tier search engines (and sometimes Overture / AdWords). this helps expand their distribution network.
- Disadvantages:
- Excessive time drain (hard to maintain many different accounts).
- Little traffic.
- Excessive fraud concerns.
- Advantages:
- Smaller pay per click search engines
- I generally do not recommend smaller pay per click search
engines.
- Advantages:
- Exceptionally cheap click prices.
- Disadvantages:
- Excessive time drain (hard to maintain many different accounts).
- Little traffic.
- Excessive fraud concerns.
- Slow feedback loops.
- I started my own PPC search engine just to show how easy it is. a line like $10 free to start means nothing if the search engine is never promoted - which mine isn't... it is just to show the example of how easy it is to waste time on small PPC search engines.
- Please read: Why small PPC search engines are bad.
- Advantages:
- Industry specific
price per click search engines
- Advantages:
- The traffic is even more targeted than general keyword search traffic.
- Often times click prices are cheap.
- Disadvantages
- Some industry specific pay per click search engines have high minimum bids.
- Excessive time drain (hard to maintain many different accounts).
- Little traffic.
- Excessive fraud concerns (with some).
- Advantages:
- Make your own PPC search
engine
- Advantages:
- You can see how pay per click search engines work.
- Disadvantage:
- An expensive hobby if you are going to use the best software.
- Exceptionally hard to promote.
- Hard to get distribution unless you have a partner network.
- Hard to sign on partner networks.
- View various pay per click search engine scripts.
- Advantages:
Pay Per Click Search Engine Software
- Automated PPC bid management tools - software which manages your bids within specified pre approved ranges.
- Conversion tracking tools - software which tracks your PPC accounts conversions.
- Pay per click fraud prevention tools - software used to monitor your account for fraudulent activity.
- Pay per click search engine toolbox - links to various sign up bonuses and helpful pay per click search engine tools.
Pay Per Click Search Engine Tips & Reports
- Pay per click search engine tips - free tips to help you improve the conversion rates and lower the prices of your pay per click accounts.
- Google AdWords tips - free tips to help you improve the conversion rates and lower the process of your Google AdWords accounts.
- Google AdWords report ($69) - Andrew Goodman's popular report on pay per click search engine account management.
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