Large Pay Per Click Search Engines

Large PPC search engines: Provide the most broad coverage, however you pay a premium for that service. The market leaders in any field have months or years of feedback going into their accounts.

Overspend from the Start

Off the start you will need to overspend to compete. By overspending you can collect feedback quickly to understand what is effective and what is not. As you collect feedback from your account you can learn to:

Pay Per Click Management is an Ongoing Project

This process requires much labor. If you are willing to invest the time and money into building successful campaigns, then top tier price per click search engines are well worth it. New competitors with deep pockets can pop up from nowhere any day. You must be willing to commit a significant amount of time to account management. You may want to outsource your campaign if you do not have enough time.

Do it Yourself Pay Per Click

If you intend to maintain your own pay per click accounts I highly recommend reading the Google AdWords Report from Andrew Goodman ($69). Much of what I know about pay per click has came from his report.

I also have a few tips to help you set up your pay per click accounts.

• Google AdWords tips
• General PPC search engine tips

Overture vs Google AdWords

Overture: Overture has listing across many portals and other websites. The Overture site itself does not power a ton of traffic.

Google AdWords: While they only supplement Google listings, many people use Google and many other portals elect to use their search services.

• Google AdWords
• Google AdWords Tips (free)
• Google AdWords Report ($69)

Rants and Raves:

• Google AdWords is just about everything you could want in an advertising system. It is quick, responsive, offers free tracking, cheap to start, offers geotargeting, syndication of ads is optional...AWESOME.
• Google AdWords factors clickthrough rate into click price. If you can write a more relevant ad and target it properly then you can drastically reduce cost per click prices.
• Overture has a $20 minimum monthly spend. Google does not have a minimum spend.
• Overture Local Match does not have a minimum monthly spend and does not require the advertiser to have a website.