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Search Engine Marketing Newsletter

This it the home of the archives of Above The Fold, my search engine marketing newsletter.

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Above The Fold Articles

Article Archives

ABOVE the FOLD Vol. 2 issue 33.

sections:

tool of the week *** book of the week ***what would you like ***around the web: MSN Beta, New Google AdWords Professional Certification Program *** random funny

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Around the Web (news):

MSN launched the Beta release of their search engine.
http://beta.search.msn.com/
it offers tabs which allow you to adjust the search results for relevance, freshness, and popularity. They also have a development blog located at:
http://blogs.msdn.com/msnsearch

Google launched the Google Advertising Professional program. It allows you to "get certified" as an AdWords expert.
https://adwords.google.com/select/ProfessionalWelcome
the new program allows you to link together up to 500 accounts. They also have a free online learning center located at: http://www.google.com/adwords/learningcenter/
I have a more detailed review at:
http://www.seobook.com/archives/000578.shtml

Google launches new AdWords relevancy program using predictive modeling to help you display more ads.
http://www.seobook.com/archives/000575.shtml

ICANN changed their domain transfer policy
http://www.webmasterworld.com/forum25/2206.htm

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Tool(s) of the Week:

Did not see anything really cool come out.

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Book of the Week:

Grr... I need to read more. Hopefully I will this week or next.

Not really a book, but a few good posts / articles recently...

The (Transparent) Shopping Society
http://battellemedia.com/archives/001023.php

SEO/Webmaster Forums and the dreaded bell-shaped curve
http://www.threadwatch.org/node/265

Searchking or Savvy Salesman
http://www.threadwatch.org/node/344

The Decline of Brands
http://www.wired.com/wired/archive/12.11/brands.html?pg=1&topic=brands&topic_set=

I give away a copy of my SEO Book in each issue, except I am going to be gone for a few days and have hours and hours of email to sort through when I get back. Next newsletter I will give away a couple coppies of my ebook and hopefully another book or two.

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What Would You Like

This newsletter will only be good if I can offer what you are interested in. Please send your SEO questions or any ideas you have for things I should put in here.
mailto:aaron@search-marketing.info
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Random happening of the Week:

Over the weekend I lost my car :(
Later I found it though :)

I am going to Vegas today...to the WebmasterWorld Conference.

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