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This it the home of the archives of Above The Fold, my search engine marketing newsletter.

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Above The Fold Articles

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ABOVE the FOLD Vol. 2 issue 20.

sections:

tool of the week *** book of the week ***what would you like ***around the web: Spyware & Google's Secret Directory *** random funny

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Around the Web (news):

Google was linking into a software programmers site (for close to a year) who used the links to generate cash (for a couple months).
http://www.seobook.com/archives/000344.shtml
the link has already been removed.

California Senate agrees to a bill which limits the spidering ability of Gmail
http://www.pcpro.co.uk/news/news_story.php?id=58400

SPYWARE:
Google launches anti spyware "rules"
http://www.google.com/corporate/software_principles.html
Yahoo! launches anti spyware toolbar
http://story.news.yahoo.com/news?tmpl=story&u=/nm/20040527/tc_nm/tech_yahoo_dc

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Tool of the Week: Link Proctor ($67 with a free trial available) came out as reciprocal linking software which also is more advanced than most PageRank software on the web. If you do not have any in depth link analysis software this is a steal at $67.
buy it
http://hop.clickbank.net/?awall19/bryxen1
learn more
http://www.seobook.com/archives/000348.shtml

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Book of the Week: And Now A Few Words From Me - Bob Garfield (of AdAge.com) reviews television ads and in a satirical way. His whole theme of being relevant and not making you users guess what your point is definitely crosses over to browsers as well.
http://www.amazon.com/exec/obidos/ASIN/0071403167/newnavyus-20

Congrats to Joe Kowal for winning Free Prize Inside last week :) hope you like it.

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What Would You Like

This newsletter will only be good if I can offer what you are interested in. Please send your SEO questions or any ideas you have for things I should put in here.
mailto:aaron@search-marketing.info
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Random happening of the Week:

It is always a bad idea to rip off an SEO and software guru who can outrank you for your own name.
http://www.winn-and-sims.com/
Bad PR for intellectually challenged lawyers!!!!!!!!

or

The Mini is safer than an F-150?
http://www.bridger.us/2002/12/16/CrashTestingMINICooperVsFordF150

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