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This it the home of the archives of Above The Fold, my search engine marketing newsletter.
Above The Fold Articles
ABOVE the FOLD Vol. 2 issue 22.
sections:
tool of the week *** book of the week ***what would you like ***around the web: Ask Jeeves shopping (not at Froogle though)*** random funny
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Freebie!!!
I got 1 free Gmail account left for the first person who replies with
"free Gmail" in the subject line. please give your first and
last name in the email too :)
please send the email to aaron@search-marketing.info
Around the Web (news):
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Featured Article: Interview of Bruce Stone of Wow Directory
http://www.search-marketing.info/newsletter/articles/wow-directory-bruce-stone.htm
Recently I interviewed Bruce Stone of Wow Directory to ask him when
he got the idea behind Wow and what he intends to do with the directory.
One of my favorite articles I have wrote, but Bruce did all the work...thanks
Bruce!
Also, submit your site to the Wow Directory for free!
http://www.wowdirectory.com
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Article: Why Use a Niche Site?
http://www.search-marketing.info/newsletter/articles/niche.htm
Learn some of the ideas why focusing your business often makes much
more sense than broadening your business.
MSN to come out by the end of the Year:
http://www.webmasterworld.com/forum97/73.htm
"Our intention is to allow folks to search on this engine by the
end of the year. "
PageRank scam: some people 301 redirect their sites to a popular site
and then after the visual PageRank updates they throw a site on it and
try to sell links...scummy move!
http://www.webpronews.com/ebusiness/seo/wpn-4-20040610DontGetScammedWhenBuyingLinks.html
Ask Jeeves filed a $400 million dollar shelf registration, acquired
a desktop search company, and is to add a preview function to their
search results page. Links to all 3 documents:
http://www.seobook.com/archives/000378.shtml
Google is making a push to improve the relevancy and distribution of
Froogle. they advertised Froogle ads in their AdWords recently
http://msnbc.msn.com/id/5167812/
(which caused a big controversy)
& have added eBay stores to Froogle.
http://www.seroundtable.com/archives/000549.html
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Tool(s) of the Week: Errr...I don't think there were any good tools this week.
I did take the PPC chapter of my SEO book and give it away free though.
Not sure if I want to do this long term as it can give me more stuff
to need to update, but I just revised it and you can download your free
copy here:
http://www.seobook.com/overture-adwords.pdf
(requires the Adobe PDF reader to view) you can download that by following
this link
http://www.adobe.com/products/acrobat/readstep2.html
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Book of the Week: Positioning: The Battle for Your Mind - Jack Trout and Al Ries offer tips on "how to be seen and heard in the overcrowded marketplace." It does a good job of explaining why some things work and others just never will. Some of the important issues discussed in the book are: viewing your products through they eyes of the consumer, the value of a name, how line extension effectively kills off branding, and many others. I take the words of anyone who can boost the year over year earnings of a bank by 26% in a category as stagnant as banking as nothing but pure marketing gospel. Almost good enough to make me religious...
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What Would You Like
This newsletter will only be good if I can offer what you are interested
in. Please send your SEO questions or any ideas you have for things
I should put in here.
mailto:aaron@search-marketing.info
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Random happening of the Week: I experienced my first tartwich. A tartwich is when you put peanut butter between two pop tarts and make a sandwich out of it.
Also, has anyone else noticed it is monsoon season? It has been raining every day :(
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