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Search Engine Marketing Newsletter

This it the home of the archives of Above The Fold, my search engine marketing newsletter.

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Above The Fold Articles

Article Archives

ABOVE the FOLD Vol. 2 issue 23.

sections:

tool of the week *** book of the week ***what would you like ***around the web: New AdWords features*** random funny

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Freebies!!!

I got 2 free Gmail account left for the first person who replies with "don't be evil" in the subject line. please give your first and last name in the email too :)
please send the email to aaron@search-marketing.info

Around the Web (news):

Ask Jeeves to drop paid inclusion Sep 30, 2004
http://forums.searchenginewatch.com/forum/showthread.php?t=313

Yahoo! cleans up their search results page. They clearly visually separates results from paid ads.
http://www.seobook.com/archives/000382.shtml

Google offers site flavored (or personalized) search by site.
http://www.google.com/services/siteflavored.html

Google updates AdSense. 4 new languages (Danish, Finnish, Norwegian, and Swedish), increased from 20 to 50 tracking channels, and you can now get paid via ads in Google site level search or web search.
https://www.google.com/adsense/new
The web search might cause increased fraud. The fact that you can search for expensive words such as "data recovery" from a cat store and the cat store can get paid a portion of the revenue certainly is not a good deal for joe average advertiser. The new Google WebSearch ads will count as search ads and not contextual based ads. more info on Google WebSearch:
https://www.google.com/adsense/ws-overview
Google also created an AdSense preview tool.
https://www.google.com/adsense/previewtool

 

I am in no way a fan of public speaking. I was on internet radio though this past week.
http://www.seoradio.com/20040615-aaron-wall.html
I will put a link to the archives up when the archived links are up. We got cut off a bit at the end, but it was really fun.

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Tool(s) of the Week: This one is not really an SEO tool per say, but it is a cool tool for SEOs to have to prove that they actually saw cool new stuff happen with the search results page or quickly snag logos for stories. SnagIt has tons of features and is screen capture software, and really good stuff at only $40. I just used it to show the new Yahoo! Search layout

http://www.seobook.com/archives/000382.shtml

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Book of the Week: Currently reading one, it should be done by next newsletter. It is one of my favorites just because of the historical significance of its contents.

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What Would You Like

This newsletter will only be good if I can offer what you are interested in. Please send your SEO questions or any ideas you have for things I should put in here.
mailto:aaron@search-marketing.info

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Random happening of the Week: If you though Cap'n Crunch Opps...All Berries was good (and it is), then you should try the new Cap'n Crunch Carnival Berries. They change colors in the milk. Certainly that can't be good for you, but they taste good...

People built a search engine interface in 24 hours and sold it on eBay. Even with a bunch of hype and spin they were only able to get a couple thousand dollars out of it.
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=5501731095

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