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This it the home of the archives of Above The Fold, my search engine marketing newsletter.

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Above The Fold Articles

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ABOVE the FOLD Vol. 2 issue 24.

sections:

tool of the week *** book of the week ***what would you like ***around the web: Overture Local Match*** random funny

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Freebies!!!

I got 3 free Gmail account left for the first people who reply with "don't be evil" in the subject line. please give your first and last name in the email too :)
please send the email to aaron@search-marketing.info

 

Around the Web (news):

Overture roles out Local Match (their local advertising program)

details: no monthly minimum spend, no website required, physical business address required, targets from .5 miles to a 100 mile radius.
more info: http://www.seobook.com/archives/000403.shtml

 

Google did a PageRank update a week ago. they also started to show backlinks (but not PageRank) from many of the sites that had their PageRank blocked.

Google seems to be doing their best to muddy the waters to make link renting as cloudy and confusing as they can.

AOL bought Advertising.com and is testing thumbshot previews on its Netscape France product.

Ask Jeeves has recently added a preview feature to their search results.

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Tool(s) of the Week: Google PageRank checksum. Most readers will say blah or whatever, but if you are a programmer you can use the PageRank checksum to make stuff. Here is a link to the free code:
http://alex.vort-x.net/google/

also a new cool search result comparison tool. it is kinda hard to explain but it is really neato.
http://roquefort.di.unipi.it/comparison.html
it is perhaps about as neat as the one from Thumbshots.
http://ranking.thumbshots.com/

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Book of the Week: How often do people give you advice about what you should do on the web when they have no clue about how the web came about? Probably extremely often. Recently I had a rather vague understanding of how the web came into its existence until...

Weaving the Web is a book by Tim Berners-Lee (who created the world wide web) which talks about the web from its infancy at CERN right up until issues facing the web today. Tim explains how his weblike environment at CERN led to the need for a web like program and how hard it was for him to push it through into existence.

http://www.amazon.com/exec/obidos/ASIN/006251587X/newnavyus-20

From p. 107-108 of Weaving the Web comes one of my favorite quotes of all time.

"People have sometimes asked me whether I am upset that I have not made a lot of money from the Web. In fact, I made some quite conscious decisions about which way to take my life. These I would not change - though I am making no comment on what I might do in the future. What does distress me, though, is how important a question it seems to be to some. This happens mostly in America, not Europe. What is maddening is the terrible notion that a person's value depends on how important and financially successful they are, and that that is measured in terms of money. That suggest disrespect for the researchers across the globe developing ideas for the next leaps in science and technology. Core in my upbringing was a value system that put monetary gain well in its place, behind things like doing what I really want to do. To use net worth as a criterion by which to judge people is to set our children's sights on cash rather than on things that will actually make them happy."

I realize I could do other things than what I am doing and make a ton more money doing it, but this quote makes me feel a little bit better about some of the things I have chose to do.

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What Would You Like

This newsletter will only be good if I can offer what you are interested in. Please send your SEO questions or any ideas you have for things I should put in here.
mailto:aaron@search-marketing.info

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Random happening of the Week: My sister is finally able to call me again. The phone bill came in and it only costs me $30 a phone call now. It was $50 when I lived in New England.

I have also been playing a good bit of Nintendo recently. A few days ago I played through the first overworld of Zelda without dying. A few days later it erased my game :(

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