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This it the home of the archives of Above The Fold, my search engine marketing newsletter.

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Above The Fold Articles

Article Archives

ABOVE the FOLD Vol. 2 issue 30.

sections:

tool of the week *** book of the week ***what would you like ***around the web: Overture to default to broad match *** random funny

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6 free gmail invites...first come first served. email me with gmail in the subject line. please note that because I am going to London it may take a few days for me to sort out the winners.

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Around the Web (news):

Overture to default to broad match listings
http://searchenginewatch.com/searchday/article.php/3403041
and offer daily spending limits.
http://www.angebot-overture.de/newsletter/cello/sales_en_budgeting.html

Judge gives Geiko green light to proceed with their case to sue Google & Overture
http://zdnet.com.com/2100-1104-5345484.html

Biz Directory found to have security holes
http://www.seobook.com/archives/000504.shtml

Google AdWords unveils new automated ad relevancy checker
http://forums.searchenginewatch.com/showthread.php?t=1518

Danny Sullivan leaves SEMPO board
http://www.seobook.com/archives/000510.shtml
I doubt SEMPO will last through the end of next year.

Google changed toolbar PageRank checksum algorithm
http://www.prweaver.com/blog/2004/09/09/10-toolbar-checksum-algorithm

SEO Rock Stars radio show to launch
http://www.seobook.com/archives/000512.shtml

REFERENCE:

Web IR & IE - resource for the true lover of search
http://www.webir.org/

Gary Price keeps track of documents with Docuticker
http://www.resourceshelf.com/docuticker/

Poynter Online - eye pattern tracking
http://forums.searchenginewatch.com/showthread.php?t=1535

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Tool(s) of the Week: GoogEdit - free tool makes preparing AdWords quick and painless. # stripper, phrase stripper, puts your listings in exact & broad & phrase match, also can build out keyword variations from a list

try it free
http://www.googedit.com

2nd Tool: Jim at WeBuildPages created a free link popularity tool which shows the backlinks of the top ranking sites as well as other useful stats.

try it free
http://www.webuildpages.com/tools/internet-marketing-google.htm

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Book of the Week: The Revolution Will Not be Televised - Joe Trippi (who ran the Dean campaign using the web) talks about his history with politics and technology and how they merged to form what became one of the more interesting political runs in a long time.

He also talks about the democratic effects of the web and how empowering it is to restoring control of the country back into the hands of citizens.

Buy The Revolution Will Not be Televised

http://www.amazon.com/exec/obidos/ASIN/0060761555/newnavyus-20

Win a free copy: the first person who emails me with Television in the subject line gets one. Please not that because my upcoming stay in London it may be a bit before I give out the prize.

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What Would You Like

This newsletter will only be good if I can offer what you are interested in. Please send your SEO questions or any ideas you have for things I should put in here.
mailto:aaron@search-marketing.info
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Random happening of the Week:

I am going to London in a few hours. Also I did not go to sleep on my birthday...in preparation for London.

http://www.seoroadshow.com

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