Keywords

Keywords - words or phrases which that specific page or content is based on. Typically keywords should not be words, but be phrases. Targeting a specific key phrase will allow you to list better and have more targeted traffic.

The most important place to place keywords is in the page title and page copy. Most major search engines ignore the keywords meta tag as many people were using it to spam. Also note that a single entry of keywords is not enough to develop relevancy. The same keywords must be listed in the copy multiple times in multiple locations to list well in top search engines for competitive phrases.