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Organic Listings - the unpaid portion of a search engines results page. Top organic listings are obtained by performing keyword analysis and content optimization. Organic listings act much like free advertising after the initial setup. Some maintenance is required to keep these listings though. The web is constantly growing and new competitors are constantly being added to search engine indexes. Typically it takes a month to multiple months to achieve top organic listings in non competitive fields. Achieving top listing in competitive fields can take years.
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