"I was thinking about you all day today and what a great person you are."

"I wanted to be #1...After 2 months I reached the top position for my most popular keywords."

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The SEO Book

PPC Information

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SEO Tools

WordTracker - keyword suggeston

SEO Tools

Pay Per Click

Pay Per Click ToolBox - everything related to Pay Per Click. Includes free software trials, and account freebies (free clicks).

Link Popularity, Link Building and other Link Links

• Link Harvester - (free) queries the Yahoo! Search database via their API to allow you to view past the 1,000 backlink limit by filtering out duplicate sites. Link Harvester is a free open sourced tool I had my friend create. You can snag the source code here.
• Hub Finder - (free) queries the Yahoo! Search database via their API to allow you to find sites that link to 2 or more related resources. Hub Finder is a free open sourced tool I had my friend create. You can snag the source code here.
• Back Link Analyzer Software - (free) similar to OptiLink & SEO Elite, but free.
• Google Alert - (free) sends updates of Google searches when any of their results change... via email, trackback, or RSS.
• Google Toolbar - good for gathering some details, but Google has been a bit sketchy with backlinks and whatnot. For those who want to use a good browser I recommend using FireFox and the Googlebar.
• Google Datacenter Watch Tool - shows when Google is updating backlinks.
• Marketleap Link Popularity Checker - (free) See how many people link to your site.
• Check Your Link Popularity.com - (free) downloadable link popularity checking software.
• Xenu Link Slueth - (free) finds broken links...good stuff to run at least once a month
• Web Ferret - (free or paid) linking software which looks for link partners by creating a file of the top ranking search results from many top search engines. Can create an output file which is used by 2BPop
• 2BPop - (free) can extract email addresses. Used with Web Ferret they combine to be a free and scaled down version of part of what Zeus or Arelis do.

Web Site Submission Tools

• for most webmasters paying for search engine submission is generally a complete wast of money.
• Free manual site submit - automated submission is garbage.
• Paid Inclusion - full suite of paid inclusion options
• Web CEO - full service SEO software. I have not used it much, but some of my friends recommend it to do various SEO tasks.
• Directory Archives - directory of directories
• Roboform - can enter in your title, description, email, keywords, and payment details with a single click of a button.

Search Engine Relationship and Search Engine Popularity Tools

• Search Engine Relationship Chart (PDF) - a graphic view of how search engines relate to one another.
• Neilson Netratings for search engines - shows who searches how much where.

Search Engine Marketing Literature

• The SEO Book - of course I must promote me :)
• Google AdWords Report - Andrew Goodman's 21 Ways to improve the effectiveness of your Google AdWords campaign. Many of these techniques work on all pay per click search engines.
• The Nitty Gritty of Search Engine Optimization - Jill Whalen's 23 page ebook report on how to perform page copy search engine optimization.
• Other Recommended Literature - General Marketing, website usability, copywriting and other good web related books.

Keyword Suggestion Tools

• WordTracker - keyword suggestion tool which offers many value added features. of course it is the only one on this list which is not free. the digital point tool above gives you some sample data from Wordtracker. if you are serious about SEO it is well worth it's fees...
• Overture keyword suggestion tool - free, less complex, and less accurate version of above
• Digital Point - free (combines Overture + the free version of WordTracker)
• Google Adwords suggestion - offers related search terms, but not quantity.
• Google Search Suggestion - suggests searches (or keywords) ordered by search frequency.
• Espotting keyword suggestion tool - UK keyword suggestion
• Good Keywords - free downloadable keyword software with a few handy features.
• Keyword Discovery - tool is similar to WordTracker with seasonal data. Database is deeper but likely is not as clean as WordTracker's database.
• Ontology Tool - tool looks for related words using the Google ~ search.

Keyword Suggestion Software

AdWord Analyzer - tool which checks Overture related terms and then returns results based on # of bidders on Overture or Google AdWords. While it is named "AdWords Analyzer," it is actually more effective for finding freebies on Overture.

It's useful for discovering the # of competitors on Google AdWords, but if you do everything correctly only how good you do it is what matters. Instead of using this software I would recommend buying a subscription to WordTracker, glancing through a thesaurus, and using a keyword list generator.

Keyword Density

I usually do not worry much about keyword density, but here are some tools.

• Keyword Density Analyzer - checks the density of all given words and two word phrases. also allows you to set your own stop words.
• Online Keyword Density Check - checks the density of your site vs another site for a keyword of your choice

Expand Your Keyword List (PPC)

this keyword tool allows you to create an expanded keyword list by combining all possible variables of words in different lists.

Coding Tools

• W3C validation tool - validates XHTML & HTML
• Meta Tag Generator - a handy little tool
• XML validate - validates your XML
• Poodle Predictor - shows what search engines see.
• ListoMatic CSS builder - helps create the CSS to design graphic looking navigational code buttons.
• Web Site Optimization Analyzer - checks the speed of your web pages.

Rank Checking

• Digital Point Google Ranking monitor - requires the download of a free Google API code. It also keeps a graph of position vs time and is way more convenient to use than other placement checking tools. Tool is specific to Google though.
• Google Rankings - checks your rankings in Google
• Yahoo! Search Rankings - checks your rankings in Yahoo!
• Marketleap placement check - see if your page lists in the top 30 for a given keyword of your choice on many of the search engines
• Site Depth Check - check how many of your pages are listed in each engine

Tracking Software

• SpyderTrax - tracks when search spiders crawl your site
• ConversionRuler ($20/month, free trial) - tracks pay per click ads
• Clicktrax ($500 or $50/month, free 30 day trial) - log file analyzer
• SiteMeter & Extreme Tracking - two free web based tracking software packages.

Report Spam

report a spam result - While reporting spam may not directly influence the search engines, they use these inputs to aid their algorithmic changes. Yahoo! actively edits their search results.

Most webmasters would be better off spending time improving their sites instead of filing spam reports.

View our directory or the SEO Index for other related tools