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Search Engine Marketing > Search Engine Marketing Tools > Search Term Glossary > Pay Per Click - you are here
 

Pay Per Click

 
 

Pay Per Click - search engine and paid directory listing price structure where the website owner is charged per action. Search or directory results are typically listed highest price first in a price per click pricing structure. A price per click system ensures quality results simply because unrelated sites will not convert well, and will cost their owners too much in a competitive marketplace.

 

 

 

 

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Search Engine Marketing > Search Engine Marketing Tools > Search Term Glossary > Pay Per Click - you are here